From personal experience, I find that most NGOs or nonprofit organisations see marketing as unnecessary at best, prejudicial at worst. That is because the “science of the market” has a bad reputation among well-intentioned people. It’s understandable: marketing is the art to sell, sorcery that uses cognitive science to put…

Depending on your NGO or nonprofit organisation’s mission, you might have several communications channels: events, social media, newsletters, official communications, etc. And on these channels, you try to reach different audiences. For a nonprofit organisation or an NGO, these audiences can be as various as grantees, granters, civil society organisations…

In January 2022, I secured an internship in one of Brussels’s leading public affairs consultancy. I took over this role after several years of experience in communications and administrative positions. I decided to shift to Public Affairs to live my passion for politics, the European Union, and European policymaking. I…

You saw it in the news, and will probably feel it with next year’s energy bill: with the summer post-covid (or is it between covid) economic recovery, the recent energy price surge has been the next hot topic for European policymakers. In six months, natural gas prices have quadrupled, and…

The COP26 concluded last week with an agreement that covers many points left untouched by the Paris agreement. Along with pledges from China, the US, and other large emitters, it is another brick to the wall of political solutions to the current climate crisis. Despite these positive takeaways, the press…

The question of creation and job destruction is a key issue in the energy world. It is not new in the economic dialog. Any change in the industry (especially in the power and energy industry) affects the workforce. The question is to make a positive transition, in terms of quantity…

Climate change is the challenge of the century. Europe understands the emergency and moves aggressively against it. The Commission, led by its President, Ursula Von der Leyen, is ambitious in setting climate targets. The European Green Deal is the program of the European Commission (EC) dedicated to the green transition…

It is the main news of the past week at the European level. The European Commission released on Wednesday 14th its proposal to make Europe “Fit for 55”. …

This article is the second part of a series of articles on hydrogen as an energy source. Check the first article here. Lorenzo wakes up every day at seven. This winter is especially cold, but the hydrogen-powered boiler of the house keeps the inside cozy. To go to work, Lorenzo…